数据驱动型公司的业务指标

Business Metrics for Data-Driven Companies

Part of a 5-course series, the Excel to MySQL: Analytic Techniques for Business Specialization

杜克大学

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数据驱动型公司的业务指标
  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

课程概况

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data.

You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs.

Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

Subtitles available in 英语
The course is 4 weeks long and is estimated to take learners 3-5 hours/week.

数据驱动型公司的业务指标 is course 1 of 5 in the Excel to MySQL: Analytic Techniques for Business Specialization.

In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.

课程大纲

Week 1 About This Specialization and Course
Introducing Business Metrics
Specialization Introduction: Excel to MySQL: Analytic Techniques for Business
Introduction to Course One: Business Metrics for Data-Driven Companies
What are Business Metrics?
Case Study for Financial Accounting Metrics
Revenue, Profitability, and Risk Metrics
Review

Quiz: Business Metrics

Week 2 Working in the Business Data Analytics Marketplace
Introduction to Data-Centric Roles
The Data Scientist and Software Engineering Roles
Companies As They Relate to Big Data
Companies As They Relate to Big Data, Part 2
Review

Quiz: Working in the Business Data Analytics Marketplace

Week 3 Going Deeper into Business Metrics
Web Marketing
Financial Services – Money Management
Review

Quiz: Going Deeper into Business Metrics

Week 4 Applying Business Metrics to a Business Case Study
Final Project/Peer Evaluation

Assignment: Articulating Business Metrics in a Business Case Study

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