数字营销渠道:规划

Digital Marketing Channels: Planning

Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.

伊利诺伊大学香槟分校

分享

课程概述

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

数字营销渠道:规划 is course 5 of 6 in the Digital Marketing Specialization.

This Specialization covers the concepts, tools, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns.

授课教师

Rhiannon Clifton
Program Director
Charles H. Sandage Department of Advertising

授课大纲

Week 1 Course Overview and Optimizing Your Digital Assets

About the Course and Your Classmates
Module 1 Overview
Lesson 1-1: Your Digital Assets: UX Design, Web Development/Design, and Writing for Digital
Lesson 1-2: Search Engine Optimization (SEO), Search Engine Marketing (SEM)
Module 1 Assignments
Assignment: Module 1 Peer Assessment
Quiz: Module 1 Quiz

Week 2 Online and Video Marketing

Module 2 Overview
Lesson 2-1: Online Advertising
Lesson 2-2: Video Marketing
Module 2 Assignments
Assignment: Module 2 Peer Assessment
Quiz: Module 2 Quiz

Week 3 Social and Email Marketing

Module 3 Overview
Lesson 3-1: Social Media Strategy, Social Media Channels
Lesson 3-2: Email Marketing
Module 3 Assignments
Assignment: Module 3 Peer Assessment
Quiz: Module 3 Quiz

Week 4 Putting It All Together for Your Digital Plan

Module 4 Overview
Lesson 4-1: Mobile Marketing
Lesson 4-2: Putting It All Together
Module 4 Assignments
Assignment: Module 4 Peer Assessment
Quiz: Module 4 Quiz

Udemy
声明:MOOC中国发布之课程均源自下列机构,版权均归他们所有。本站仅作报道收录并尊重其著作权益,感谢他们对MOOC事业做出的贡献!(排名不分先后)
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • 以及更多...

Copyright © 2008-2015 MOOC.CN 慕课改变你,你改变世界