创业102:你能为你的客户做什么?

Entrepreneurship 102: What can you do for your customer?

你可以为你的客户做些什么?

麻省理工学院

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创业102
  • 分类: 商业管理
  • 平台: 学堂在线
  • 语言: 英语中文

课程简介

不要问客户能为你做什么,而要问你可以为你的客户做些什么?

在创业101中,你已经学习到了要用一种客户的眼光来看待世界——很客观的观点。

但是学习旅程尚未结束。因为在获得特异性的圣杯之前还有很多知识需要去学习,虽然圣杯已经触手可及。

和寻求客户的办法是开发一种好的产品来解决客户问题同等重要。客户怎样获得你的产品?产品将怎样解决客户的问题?你的产品带来什么样的价值?你的秘方是什么?你怎样应对市场竞争?这些都是需要考虑的问题。

包括虚拟的不朽,小型商场,城市设计,语言教学,健康保健以及企业家的支持服务机构,我们通过待遇创业案例深入的分析来解释他们如何形成他们的产品概念,解决客户的问题,确立明确的价值体系,提炼他们的秘方以及了解他们面临的竞争。
旅程继续。你要和我们一起吗?客户正在等你。

本课程是以英语授课,并注有法语、西班牙语和土耳其语字幕。

常见问题

How long is the course?
The course is held over six weeks, and is entirely asynchronous. Lectures are pre-taped and you can follow along when you find it convenient. You may complete all assignments before the course ends. You may find it more beneficial to adhere to a weekly schedule so you can stay up-to-date with the discussion forums.

How long will the course material be available online?
The materials will be available to registered and paid participants for 90 days after the course ends. No extensions may be granted.

When will I get access to the course site?
Instructions for accessing the course site will be sent to all registrants by the course launch date.

Are there prerequisites or advance reading materials?
No. The course is open to any interested participant. No advance reading is required.

Will the text of the lectures be available?
Yes. All of our lectures will have transcripts synced to the videos.

Do I need to watch the lectures live?
No. You can watch the lectures at your leisure.

Can I contact the Instructor or Teaching Assistants?
Yes, but not directly. The discussion forums are the appropriate venue for questions about the course. The instructors will monitor the discussion forums and try to respond to the most important questions. In many cases, response from other students and peers will be adequate and faster.

I have never taken a course on the edX platform before. What can I do to prepare?
Prior to the first day of class, participants can take a demonstration course that was built specifically to help students become more familiar with taking a course on the edX platform.

Will I receive an edX Certificate?
Participants who successfully complete the course and all assessments will receive an edX Certificate of Completion. This course does not carry MIT credits or grades. However, a 70% pass rate is required in order to receive a Certificate.

Will I receive MIT credits?
This course does not carry MIT credits.

Are the videos available in other languages?
Yes! All videos have just been translated into French, Spanish, Chinese, and Turkish! When watching a video, simply click on the Closed Captioning (CC) button and select your language of choice.

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