高效商务写作

High-Impact Business Writing

Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers.

加州大学尔湾分校

Coursera

商业管理语言

简单(初级)

6 小时

  • 英语, 西班牙语, 俄语, 其他
  • 802

课程概况

Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You’ll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple interoffice memo to a twenty-page business proposal, learn how to put good business writing to work for you.

Upon completing this course, you will be able to:
1. Write effective business communications, including bad news, good news, persuasive writing, presentations, emails, memos, business reports and press releases
2. Learn how to edit and proofread business documents
3. Learn how to write for a global market

你将学到什么

Create business reports and press releases

Edit and proofread business documents

Spot, correct and avoid the most common writing pitfalls

Write effective presentations, emails, memos

课程大纲

周1
完成时间为 2 小时
Introduction to Business Writing
6 个视频 (总计 42 分钟), 4 个阅读材料, 1 个测验

周2
完成时间为 1 小时
Spelling, Grammar, Sentence and Paragraphs
5 个视频 (总计 32 分钟), 2 个阅读材料, 1 个测验

周3
完成时间为 1 小时
Document Types and their Considerations
7 个视频 (总计 35 分钟), 2 个阅读材料, 1 个测验

周4
完成时间为 1 小时
Finalizing Formal Document, Informal Written Communication and Social Media

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