数字时代营销

Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

伊利诺伊大学香槟分校

Coursera

商业管理互联网

简单(初级)

29 小时

  • 中文, 英语, 西班牙语, 葡萄牙语, 其他
  • 582

课程概况

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

你将学到什么

Marketing

Digital Marketing

Marketing Mix

Pricing Strategies

课程大纲

Week 1 Course Overview and Digital Tools for Developing Innovative New Products

About the Course and Your Classmates
Module 1 Overview
Basic Concept: Product
Digital Concept: Customer Co-Creation
Case Study: Local Motors
Digital Concept: Doppelgänger Brands
Exercise: MyStarbucksIdea.com
Campus Spotlight: John Rogers
Module 1 Review Quiz
Assignment: Case Discussion: Local Motors
Assignment: My Starbucks Idea Exercise
Quiz: Digital Tools for Developing Innovative New Products Quiz

Week 2 Digital Tools for Persuading Customers to Buy Your Products

Module 2 Overview
Basic Concept: Promotion
Digital Concept: Authenticity
Case Study: Pepsi Refresh
Digital Concept: User Generated Content
Exercise: Wikipedia.org
Campus Spotlight: Alan Craig
Module 2 Review Quiz
Assignment: Case Discussion: Pepsi Refresh
Assignment: Wikipedia Exercise
Quiz: Digital Tools for Persuading Customers to Buy Your Products Quiz

Week 3 Digital Tools for Effectively Distributing Your Products

Module 3 Overview
Basic Concept: Placement
Digital Concept: New Retail
Case Study: Threadless
Digital Concept: 3D Printing
Exercise: Thingiverse.com
Campus Spotlight: Travis Ross
Module 3 Review Quiz
Assignment: Case Discussion: Threadless
Assignment: Thingiverse Exercise
Quiz: Digital Tools for Effectively Distributing Your Products Quiz

Week 4 Digital Tools for Setting the Right Prices for Your Products

Module 4 Overview
Basic Concept: Price
Digital Concept: Pay What You Want
Case Study: Radiohead
Digital Concept: Price Comparison Tools
Exercise: RedLaser.com
Campus Spotlight: Dr. Hari Sundaram
Module 4 Review Quiz
Assignment: Case Discussion: Radiohead
Assignment: RedLaser Exercise
Quiz: Digital Tools for Setting the Right Prices for Your Products Quiz

Magoosh
声明:MOOC中国发布之课程均源自下列机构,版权均归他们所有。本站仅作报道收录并尊重其著作权益,感谢他们对MOOC事业做出的贡献!(排名不分先后)
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • 以及更多...

© 2008-2018 MOOC.CN 慕课改变你,你改变世界