社会调查的问卷设计

Questionnaire Design for Social Surveys

This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

密歇根大学

Coursera

社会

简单(初级)

15 小时

课程概况

This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

课程大纲

周1
完成时间为 3 小时
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
6 个视频 (总计 67 分钟), 12 个阅读材料, 1 个测验

周2
完成时间为 1 小时
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
4 个视频 (总计 50 分钟), 2 个阅读材料, 1 个测验

周3
完成时间为 4 小时
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
8 个视频 (总计 68 分钟), 2 个阅读材料, 2 个测验

周4
完成时间为 2 小时
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
7 个视频 (总计 59 分钟), 2 个阅读材料, 1 个测验

周5
完成时间为 2 小时
Unit 5: Testing Questionnaires
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
5 个视频 (总计 52 分钟), 2 个阅读材料, 1 个测验

周6
完成时间为 2 小时
Unit 6: Putting It All Together
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires

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