你将学到什么
Opportunity Identification
Management
Innovation
Entrepreneurship
课程概况
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:
* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.
Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
本MOOC课程帮助有志的创业者们将他们更优秀的想法付诸实践，创立一个优秀的企业。 当下社会雄厚的经济实力为新企业的创建提供了众多机遇；同时，充满挑战的经济时代也让人们对创业的需求、对发现和利用商机的能力的需求变得愈加迫切。
使用已证实有效的内容、方法和模式，评估和分析新的创业机会，学生可以学习到如何加强自身的企业精神，发展他们的实践能力，并了解到一个新公司究竟是如何创立起来的。除此之外，创立一个商业计划最初的步骤，以及如何筹集资金启动公司，同样也是我们将要学习的内容。我们的目标是为您揭开创业的神秘面纱，帮助你识别并抓住现在和将来创新机遇。
课程大纲
周1
完成时间为 3 小时
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of
innovation and entrepreneurship.
10 个视频 （总计 62 分钟）, 8 个阅读材料, 1 个测验
周2
完成时间为 2 小时
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial
behaviors.
8 个视频 （总计 49 分钟）, 3 个阅读材料, 1 个测验
周3
完成时间为 2 小时
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
9 个视频 （总计 91 分钟）, 3 个阅读材料, 1 个测验
周4
完成时间为 3 小时
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
12 个视频 （总计 96 分钟）, 6 个阅读材料, 2 个测验
预备知识
本课主要针对那些对创新思维和新企业建立感兴趣、想学习相关知识的朋友，无需商业背景或任何特定领域的经验； 我们唯一的要求是你有拓宽知识和提高自身能力的渴望。
