创新企业家:从理念到市场

Innovation for Entrepreneurs: From Idea to Marketplace

隶属于 “Entrepreneurship: Launching an Innovative Business” 专项课程 »
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

马里兰大学帕克分校

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从理念到市场
  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

课程概述

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:

What are the key indicators of innovation opportunities?
What steps are critical for entrepreneurs to bring innovations to the marketplace?
What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s Online Master of Technology Entrepreneurship.

授课大纲

Week One: The Innovation Landscape
Defining Innovation for Business Strategy
Creative Destruction as Innovation’s Outcome
Innovation’s Value Proposition for Entrepreneurs
New Models of Innovation for Entrepreneurs
How the Life Span of an Innovation Follows Product Life Cycles
How Innovations Diffuse into the Commercial Marketplace

Week Two: Indicators of Innovation Opportunity & Steps in the Process of Innovation
Drucker’s Seven Sources of Innovation Opportunity
How Technology “S” Curves Reveal Innovation Opportunity
Understanding How Innovations Disrupt the Marketplace
How Lead Users Foster Innovation
Where Innovation is Hiding in the Value Chain
How to Recognize a Winning Innovation Idea
Ways Technology Can Be a Source of Innovation
Three Framed Views of the Innovation Process
How Individual Steps Form the Overall Innovation Process
An Innovation Process Applied: New Product Development
How Creative Roles Contribute to Innovation
How Implementer Roles Contribute to Innovation

Week Three: Innovation Strategies for Competitive Advantage
How Strategic Alliances Enable Open Innovation
How a Blue Ocean Strategy Leads to New Market Niches
How to Cross the Adoption Chasm and Get an Innovation to Market
How Benchmarking Can Be an Innovation Strategy
How Technology Influences an Innovation Strategy
How Lead User Research Becomes an Innovation Strategy
How to Compose the Elements of an Innovation Portfolio
How Technology Transfer Fits into an Innovation Portfolio

Week Four: Creating Winning Business Models
Developing Products and Services to Fit the Market
Keys to Developing Winning Business Models
Beginning the Business Model Canvas
Completing the Business Model Canvas

先修知识

This introductory course is designed for those interested in learning how innovation works. It does not require a background in business.

参考资料

Suggested readings are detailed within the course syllabus.

授课形式

The class will consist of a series of video lectures each week. Assignments are provided each week to apply and reinforce learning.

This course only offers a Verified Certificate. It will not offer the Statement of Accomplishment. You can start verifying your work for free and pay anytime before the final week of the course. Coursera Financial Aid is also available for learners with limited economic means.

If you complete the course without verifying your work, you will still earn a completion grade on your Course Records page.

常见问题解答

What is the coolest thing I’ll learn if I take this class?
You’ll sharpen your ability to recognize innovation opportunities in everyday activities and form potential ideas for carrying out innovative ideas in a business venture or in your current activities.

Can I really do this course if I don’t know anything about business?
Yes! We expect that people completely new to this topic can understand the material and have designed the course content in a way that associates course learning with everyday activities.

What about timing? Can I take this self-paced?
Yes, to an extent. Within any week of the course, you can view the recorded video lectures and online material whenever you have time available, whatever your time zone. We will, however, organize the class on a common weekly schedule with regular due dates for all assessments. In our experience, this approach has helped students manage their overall workload and successfully complete the course without cramming at the end of the course. We expect you to be as motivated and exploratory in this course as you would for any other college-level class.

What can I earn by completing this class?
You can earn a Verified Certificate with a risk-free, no obligation Signature Track trial. Payment for Signature Track can be delayed until the week before the course ends, so you’ll be more certain that you’ll qualify for your Verified Certificate. If you choose not to verify your work, you can still participate in the complete course. This course will not offer a Statement of Accomplishment.

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