策略:管理者从伟大的哲学家那里学到什么 1

On Strategy : What Managers Can Learn from Philosophy - PART 1

在“创造性思考”这一短语中,关键字不是“创造”,而是“思考”。在伟大哲学家们的帮助下,你将重新发现思考的艺术。

巴黎中央理工学院

Coursera

商业管理

简单(初级)

20 小时

  • 英语, 其他
  • 535

课程概况

在“创造性思考”这一短语中,关键字不是“创造”,而是“思考”。在伟大哲学家们的帮助下,你将重新发现思考的艺术。

初看起来,商界是一个数字的世界,例如:会计、算法、流程、季度数据、市场份额、股票期权、货币汇率等等。所有这些领域中都存在强大的管理工具,帮助领导者跟踪自身活动,改善自身战略,更好地运营公司。

但商界同等重要的另一部分则不包含数字,例如:公司形象、压力、创造性、团队精神、魄力、“黑天鹅”、美学等等。

人们很可能会缺乏严谨地找借口说:“如果无法测量,我就无法管理…”
这是错误的,经营的成功取决于在竞争中具有特色,让你脱颖而出。对于顾客而言,如今最大的特色是概念上的,而非实物上的。

要帮助领导者在哪怕没有数字的条件下也能做到严谨管理,伟大的哲学家们其实有很多好点子。我们邀请职业经理人们重新发现思考的艺术。职业经理人需要理解思维模型的作用,认识认知偏差的重要性,领会明确定义和有效标准等等。

举个例子,当有人说:“我们应当创造性思考公司的未来”,我们的思维立马会关注“公司”这个词,这是日常习惯。其实,我们应当将句子分成四个部分,考虑其它三个关键词:“思考”、“创造”和“未来”。这些需要作为单独的主题加以考虑。

创造性要求我们将自己从传统思维定式中解放出来,挣脱条条框框的束缚,然后再进行思考。跳出条条框框后,我们需要构建新的框架或模型,帮助我们全新构建思考结构。这样做以后,我们才能创造出真正改变局势的主意。

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking.

To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc.

Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to “think outside the box”. But we need to go a step further. Once outside the box, we need to construct a new box or boxes (that is, new intellectual frameworks or models) to help us structure our thinking. Only once we have done so can we generate truly game-changing ideas.

你将学到什么

Philosophy

Change Management

Innovation

Strategic Planning

课程大纲

周1
完成时间为 3 小时
The Forgotten Half of Change
This lecture will discuss how strategy is mostly about leading change. New ideas are required because the world of tomorrow will be, again,
different. And we need to remember change has two faces : perception and reality.
8 个视频 (总计 47 分钟), 1 个测验

周2
完成时间为 3 小时
How do we Think ?
In the first lecture, we’ve seen that if we want to change the world, we have to act. And if we want to change our perception of the world, we
have to think. So now… it is time to think about the way we think !
6 个视频 (总计 47 分钟), 1 个测验

周3
完成时间为 3 小时
On the Shoulders of Giants
For this third lecture, I invite you on a journey in the world of past ideas. Six guides will show us how they shaped this incredible world where
everything is connected.
7 个视频 (总计 45 分钟), 1 个测验

周4
完成时间为 3 小时
Mental Models and Perception
After a short recap, we will agree on four key definitions necessary to understand the rules of thinking. Thanks to a lot of examples, optical
illusions and brain treasers, we will see how we build and how we use mental models.
6 个视频 (总计 52 分钟), 1 个测验

周5
完成时间为 3 小时
Eureka or Caramba ?
Heraclites is definitely right, status quo is not an option, change is a must. The only alternative is either to lead the process, or to be a victim of
the process. We will also understand why paradoxically creativity and rigor are good friends…
6 个视频 (总计 43 分钟), 1 个测验

周6
完成时间为 3 小时
Thinking in New Boxes
As I told you from the very first minute, philosophers don't claim to be right, they hope to be helpful. This sixth and last lecture is dedicated to
you, strategists. We will see how to build the five "new boxes" we need to achieve the next big thing.
6 个视频 (总计 49 分钟), 1 个测验

周7
完成时间为 1 小时
The Essence of Change
7 个视频 (总计 42 分钟)

周8
完成时间为 1 小时
Is technology making us stupid?
6 个视频 (总计 54 分钟)

周9
完成时间为 1 小时
Become a corporate philosopher!

预备知识

不需要任何背景知识和技能,不过我们推荐你要有哲学方面的兴趣。

参考资料

DE BRABANDERE, Luc, INY, Alan, Thinking in new boxes : a new paradigm for business creativity, 2013, Random House
DE BRABANDERE, Luc, The forgotten half of change, Kaplan, 2007
HERSCH, Jeanne, L’étonnement philosophique : une histoire de la philosophie, Editions Folio, 1993
Others suggested reading will be offer during the course.

Self-Driving Cars. Become an autonomous vehicle engineer.
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