音乐产业导论

Introduction to the Music Business

这门课程将探查不断发展变化的音乐产业中的关键环节,包括录制、出版、发行再到音乐商业买卖的法律问题等等。

伯克利音乐学院

经典课程

分享

音乐产业导论

课程概述

当今的音乐界有三方面内容非常清晰:音乐消费正以史上最快的速度进行增长,而且是从人们可以想到的最大数量的门户网站在进行发展,制作音乐的成本却在下降,从事创作并希望通过互联网展示作品且事业得到发展的艺术家数量也在大幅增加。随着需求的提升,以及互联网盗版现象的减少,广告支持和订阅模式将带来史无前例的收入,甚至会超过以往最高的盈利水平。很多精明的“音乐界观察人士”预言,到这一个十年末,音乐商业活动和交易收入将出现大幅攀升。无论是是音乐创作人、消费者还是这一过程的促进者,你都希望了解音乐商业的历史、基础结构和基本内容。这门课程的设置是为了向学生介绍在世界最令人振奋的行业之一:音乐产业的复苏过程中,为创作人、消费者和促进者提供最新指导的最佳方法。课程作者 John Kellogg 是一位管理者、教育家、娱乐律师、表演者和电台电视名人,他让学生有机会学习从现在到未来发展新音乐商业的基本规律原则。

主讲老师

John P. Kellogg
John P. Kellogg, Esq., Assistant Chair of Music Business Management at Berklee College of Music is an entertainment lawyer and author of a best-selling book on music business-Take Care of Your Music Business, 2nd Edition: Taking the Legal and Business Aspects You Need To Know to 3.0. Kellogg is a former vocalist with the group Cameo and entertainment lawyer for Levert, The O’Jays, Eddie Levert, Sr., LSG, Stat Quo of Shady/Aftermath Records, G-Dep of Bad Boy Records, and the late R&B artist Gerald Levert. In addition to his book, he is also author of numerous legal articles and editorials and has been profiled in Billboard, Ebony, and Jet magazines. Named to Ebony magazine’s Power 150 list of African-American Organization Leaders, Kellogg is seated on the Board of Directors of the Music and Entertainment Industry Educators Association. An inductee into the Black Entertainment and Sports Lawyer’s Association Hall of Fame, he provides radio commentary on Power 620 AM, serves as a judge on Emmy-award winning Community Auditions, and reports about music industry issues on radio and television. His client list includes Eddie Levert of The O’Jays, saxophonist Walter Beasley, Internet sensation Emily Luther, composer Bill Banfield, and gospel artist Jason Champion. He received a Bachelor of Arts degree in political science, a Master of Science degree in television and radio at Syracuse University and the Newhouse School of Communication, and his Juris Doctor at Case Western Reserve University School of Law.

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