设计：社会中的创意手工

你将学到什么

您将学到一个结构化流程，该流程用于处理所有设计类型中出现的非结构化挑战

作为一名设计师，运用此流程能更好地创作出传统设计作品，如建筑和产品设计，但某些设计作品并不常被认为由设计师创作，如服务和商业模式设计。

课程概况

本课程目的在于帮助学习者成为更优秀的设计师。本课程包含理论与实践两大部分，二者皆有助于提升设计能力。基本设计概念作为支撑设计的一项人为活动，将以讲座和阅读的形式进行。每周一次的设计挑战用于测试学习者运用基本概念解决实际问题的能力。课程本身涉及广泛—其涉及到了所有设计领域，包括建筑设计、图像设计、服务设计、服装设计、产品改造设计以及产品设计等。本课程侧重于基本的设计流程：确定、探索、选定和改善。学生可将自己的相关特殊爱好与专长带入课堂，如工程设计、家具设计、时装设计、建筑设计或者产品设计。在以往的会话课程中，将近一半的学生是初学者，其他学生都是有专业设计基础的，但不论是初学者还是有专业基础者都能从本课程中获益匪浅。所有项目作业由学生相互进行评估，当然，您也会评估其他学生的作业。本课程形式使您在获得自己项目相关回馈的同时还能搜集到许多其他有趣的项目。

This is a course aimed at making you a better designer. The course marries theory and practice, as both are valuable in improving design performance. Lectures and readings will lay out the fundamental concepts that underpin design as a human activity. Weekly design challenges test your ability to apply those ideas to solve real problems. The course is deliberately broad – spanning all domains of design, including architecture, graphics, services, apparel, engineered goods, and products. The emphasis of the course is the basic design process: define, explore, select, and refine. You, the student, bring to the course your particular interests and expertise related to, for instance, engineering, furniture, fashion, architecture, or products. In prior sessions of the course about half of the participants were novices and about half had prior professional design expertise. Both groups seem to benefit substantially from the course. All project work is evaluated by your peers — and indeed, you will also be a peer reviewer. This format allows you to see an interesting collection of projects while getting useful feedback on your own project.

课程大纲

周1
完成时间为 6 小时
Week #1: Introduction to Design
This module was designed to introduce you to the design process and to reinforce the critical role that user needs play in good design. You'll learn that design is conceiving and giving form to artifacts that solve problems, and also how to recognize and identify a gap in a problem. You'll explore what defines what users need, as well as ways to use those needs toward product design. By the end of this module, you will have begun your own design process by identifying 10 problem gaps and submitting them for feedback from your peers. You will also do a "5 Whys" exercise to help you determine the best design problem for you to solve in your final design project
9 个视频（总计 96 分钟）, 2 个测验

周2
完成时间为 5 小时
Week #2: Customer Needs and Drawing Solutions
In this module, you'll deliver your customer needs and learn the basic principles of drawing for product design: a necessary skill for any designer. The module begins with another peer review, this time on customer needs. This assignment requires you to conduct interviews with potential customers, and to come up with a list of at least 30 user needs. Given the time-intensive nature of this assignment, we suggest you begin it as soon as possible. As you conduct your interviews and begin your list of user needs, you can start watching the drawing videos, which will guide you through the processes of presenting your design in a clear, easily accessible format. By the end of this module, you'll be able to identify the main customer needs your design will address, and also be able to present your design as a drawing which employs the best practices of drawing for design.
3 个视频（总计 28 分钟）, 2 个测验

周3
完成时间为 4 小时
Week #3: Design Concepts
The goal of this module is to move from defining the problem to designing a solution. You'll begin by learning about the exploration phase, and you will exit this phase with a number of design concepts for peer review. You'll also learn how to decompose a design to evaluate its overall function, and essential process in creating good design essential to the life of your design. Finally, you'll learn how to critically examine past design artifacts to inform your current concepts so that you can sensibly differentiate your product. By the end of this module, you'll have created 10 solid design concepts, and you will have received feedback on those concepts so that you can move to the next phase of the design process: prototyping.
8 个视频（总计 76 分钟）, 1 个阅读材料, 1 个测验

周4
完成时间为 5 小时
Week #4: Concept Selection and Prototyping
This module was created to help you understand the selection process so that you can choose one design for prototyping. You'll learn key techniques for evaluating your design concepts, including the selection matrix, and the scoring matrix. And once you've selected some designs, you will also learn the uses and value of prototyping. You'll explore how prototypes are used to answer questions, to communicate and to distinguish milestones in the design process, and you will also work through the prototyping process so you can begin building your own, which you will submit for peer review. By the end of this module, you'll have selected one or more design concepts for prototyping, built prototypes, and received feedback on them from your peers. You'll also get to see some of your peers' designs as well.
10 个视频（总计 75 分钟）, 2 个测验

周5
完成时间为 1 小时
Week #5: Aesthetics
Now that you’ve identified what concept you want to explore, this module will explore the aesthetics of design so that you can refine your prototypes to be as aesthetically pleasing as possible. You'll learn how aesthetics are used in design, and how they motivate reactions toward artifacts overall using a real-world example. You'll also learn how you can apply these aesthetic principles to your own prototype, so that you can make your prototype more appealing and pleasing to potential customers. By the end of this module, you'll be prepared to implement aesthetic changes to your existing prototype so that you can be ready to submit your final design project for review in the following module.
8 个视频（总计 63 分钟）

周6
完成时间为 2 小时
Week #6: Final Project Submission
In this module, you will submit your final project for review. You'll then evaluate the work of five (5) of your peers and receive feedback which you can use for the next iteration of your design. By the end of this module, you will have created a reasonable prototype, and received critical feedback on how to redesign your prototype so that you know which directions to purse should you continue working on this project after the conclusion of this course.

预备知识

本课程对学习者无特殊教育背景要求。相比那些努力提升自身表达观念或制作原型的技术能力者，对具备很强的直观表达（草图绘制、三维建模、模型制作）的技术者而言，设计挑战更为简单。但是，只要有兴趣成为一名设计师（或希望成为一名更出色的设计师），任何人都可以报名参加本课程。本课程的真正目的是既帮助专业人士，也帮助对设计真正感兴趣的人士，这绝不是工程课程。尽管那些希望成为工程设计师的工程师们会从这门课程获益，但该课程并不包含任何特定的工程学知识（如电路设计、结构设计等）。